In today’s competitive world, companies need to consider that they also must appear attractive in order to bring in top talent. It is no longer sufficient that you just HAVE job openings. While those job offerings need to be attractive, more importantly, your employer brand needs to be attractive.
What is your Employer Brand Story?
This is where you paint the picture of just what your company is all about. This is where you build the enticing hook that will make those talented people sit up and pay attention.
And, once you have an Employer Brand Story, you need a strategy on how to get that story out there.
Here are a few ways:
MAKE SURE YOUR JOB PAGE REFLECTS YOUR STORY WELL
You need to be keeping your focus when creating those job pages. Let it speak to your company culture. Get them excited here and entice them to look further.
ADD VALUE INTO YOUR JOB DESCRIPTIONS
Consider what incentives you’re offering, what perks, what add on’s.
ENLIST BRAND AMBASSADORS
Get your current employees to be ambassadors of your brand story. And, of course, this means they better be happy.
Your Employer Brand Story needs to be authentic, it needs to differentiate your company from others that are similar, and mostly it needs to recruit on your behalf.
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